Scott Ramon Seguro Mescudi (born January 30, 1984), better known by his stage name Kid Cudi (often stylized KiD CuDi), is an American hip hop recording artist and actor from Cleveland, Ohio. A singer-songwriter, guitarist and record producer, Cudi is signed under his own record label, Wicked Awesome Records and Republic Records. He first gained major attention after the release of his first official full-length project, a mixtape titled A Kid Named Cudi (2008). This resulted in him signing with Kanye West's record label GOOD Music in the Fall of 2008. In 2009, his debut single "Day 'n' Nite", reached the top five of the Billboard Hot 100 and Hot R&B/Hip-Hop Songs charts. "Day 'n' Nite" was included on the mixtape as well as his debut studio album Man on the Moon: The End of Day (2009), which was later certified Gold by the Recording Industry Association of America (RIAA). In 2010, he released his second studio album, Man on the Moon II: The Legend of Mr. Rager, preceded by the release of two singles "Erase Me" and "Mr. Rager", which were released to moderate success.
In 2009, Cudi, alongside record producers Plain Pat and Emile Haynie, launched Dream On, a record label in partnership with Universal Motown and Kanye West's GOOD Music. In October 2010, Cudi had announced he was teaching himself how to play the guitar and the he would be forming a rock band, now internationally known as WZRD, with frequent collaborator and longtime friend, record producer Dot da Genius. On February 26, 2011, Cudi announced that the Dream On label had been dissolved due to differences. In April 2011, while performing at New York City's Roseland Ballroom, Cudi announced he was launching his very own label, Wicked Awesome Records. WZRD ultimately released their eponymous debut album on February 28, 2012. The album debuted at #3 on the US Billboard 200 chart and at #9 on the Canadian Albums Chart, while also debuting on the Top Rock Albums and Top Alternative Albums at #1, respectively.
Kid Cudi has sold over 4.6 million digital singles and has worked with Kanye West, Jay-Z, Common, Mary J. Blige, David Guetta, Shakira, MGMT, Snoop Dogg and Michael Bolton, among many other high-profile artists. With his originality and creativity, as well as the emotion he conveys in his music, Cudi has amassed a large cult-like following among high school students, college students and stoners alike.